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8 Deadly Sins of Logo Design

Updated: Apr 17, 2022


All too often- business owners dive in with a logo for their business without considering the implications of a weak design.


It's easy to jump on Fiverr and have some Indonesian guy make a stock logo for a few bucks- but he doesn't understand you, your business, and your objectives.


How do you tell when a logo is successful? Here are some criteria:

  • Timeless design

  • Easy to understand

  • Attractive

  • Memorable


As your logo is the face of your business- it's the most important thing to get right. Below are some strategies to help you succeed.


Sin #1 - Incorrect contrast


This first tip is my biggest pet peeve- because it is so simple to fix, and because the impact of the customer not being able to decipher your logo is huge.






Sin #2 - Poor logo resolution.


The middle tips should go into a bit more detail, explain more. Keep them short and to-the-point. E.g., if you're writing a post about how to blog, you can write something like: "Decide how often you want to blog. Be realistic about it. Think you can blog twice a month? Commit to once a month and stick to it."


"Include quotes by experts in your post to add credibility." – SEO specialist


Sin #3 - Bad color scheme


Feel free to include personal details and examples. The more relatable you or your website is, the more you connect with your readers.







Sin #4 - Wrong size format


All too often, I come across logos that have been reformatted, cropped, or stretched and it looks absolutely terrible. Be sure to generate logo versions for all usages- landscape, square, etc, so you have a solution for all online use cases. Favicons are different from your FB page and that is different from your business cards. Use the right tool for the job.







Sin #5 - Irrelevant design


Your final tip will lead into your post’s conclusion. For example, “Lastly, knowing just a little bit about SEO can go a long way in helping your blog succeed. You can learn more about SEO in our guide.” Then be sure to add a link to your guide here.








Sin #6 - Boxing yourself in


Your final tip will lead into your post’s conclusion. For example, “Lastly, knowing just a little bit about SEO can go a long way in helping your blog succeed. You can learn more about SEO in our guide.” Then be sure to add a link to your guide here.









Sin #7 - Cliché "stock" design


Here you go- search google for "car dealership logo" and you will find thousands of the same cheap, generic, bland logo. These are not memorable in any way, and will have your customers back to google searching for help from someone else - all because your brand is just a face in the crowd.







Sin #8 - Illegible text


How many times have you come across a logo and had to think about what you are reading? If so, that brand owner has committed one of the simplest errors. Google will frown on your for using illegible text in your logo, so that should be reason enough to choose something easy on the eyes.




How can we help?


There you have it. 7 easy ways to improve the impact of your brand. Need help with this? Schedule a free consultation with lead designer using the link here.






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