New owner. Time for a new logo, new website, and comprehensive style guide.
This local Iowa business owner recently purchased this car dealership from the founder. What better time to give it a fresh coat of paint? We were hired on as the main digital and branding consultant.
Step 1: Learn the requirements.
The original logo was a greyscale design that was quite dated, with a font that clashed with the main sign.
After a few calls with the owner- we were able to determine a few things.
It was important to maintain some semblance of the original logo as legacy, but also bringing a more modern/vintage/retro feel that people would like to look at.
The color theme should have a "european" feel to it, with consistent font choices for brand recognition.
Step 2: Draft some concepts
The logo below was a huge inspiration- it added the mechanic feel with an "old timey" shop vibe which was important to the owner.
We settled on a combination of the Volvo colors along with some other Euro feel mixed in.
The sample logos were well received- and it was time to put it all together.
Step 3: Approvals and Finalization
When it was all said and done, we provided the client with the following deliverables:
A cohesive design style guide so he could use these colors on future works. Same with the font choices
Logo art source files
A functioning website with inventory starmotorsic.com
Here's how it turned out. The owner loves it and has a lot of positive feedback. A very rewarding project!